Coral
A linked CB monogram and a two-color system for a lifestyle brand, with mockups that show the logo on bags, cups, tags and screens. One mark that reads the same on a hoodie as it does on a smartwatch.
- Client
- Coral Becker
- Industry
- Retail and lifestyle
- Services
- Logo design, mockup design
- Palette
Logo mockups
Five mockups that show how the logo looks in real use. Drag, swipe or use the arrows.
Shopping bag mockup
The logo on a navy bag with orange rope handles. Dead center, big enough to read across a store.
Hang tag mockup
One tag in each brand color, showing the palette flip without the mark losing any contrast.
Coffee cup mockup
A navy cup with an orange lid, and the reverse. Same logo, colors swapped.
Primary logo
C and B folded into one ribbon. Orange carries Coral, white carries Becker.
Full mockup set
The logo on a cap, hoodie, tote, tags, cards, watch and screen, all from the same two colors.
Project overview
Two letters, one ribbon. That single idea runs through every piece of the Coral Becker identity.
Coral Becker needed a brand that felt modern and premium, and that held up on everything from a takeaway cup to a storefront bag. We folded the C and the B into one continuous shape, so the mark reads as a single symbol at any size, even on a smartwatch.
A strict two-color palette keeps every touchpoint consistent and easy to print. Navy carries the weight, orange brings the energy, and either one can sit on top of the other.
- Mockups
- 9 products
- Brand colors
- 2 + white
- Year
- 2026
The brief, solved
What Coral Becker asked for, and how the identity answers it.
The challenge
Create a mark with enough character to stand out in a crowded retail market, while staying simple enough to read on an embroidered cap, a small hang tag and a watch face. The brand also had to look just as strong in one color as in two.
Our solution
- An interlocking CB monogram with layered ribbon shapes that add depth
- A clean wordmark: Coral in orange, Becker in white, for instant contrast
- A two-color palette that flips easily, navy on orange or orange on navy
- Mockups on bags, cups, tags and apparel, so the client could see the logo in real use before printing anything
More projects
Other brand identities from the Abeeras studio.
Want a brandlike this?
Tell us about your business and we'll design an identity that looks right everywhere it shows up.
Start a project