brand identity design

Brand Identity Design

More than a logo. A brand people recognize everywhere.

We build complete visual identities, from your logo and colors to typography, guidelines and everyday brand materials, so every touchpoint looks and feels unmistakably you.

  • ✓Complete visual system
  • ✓Brand guidelines included
  • ✓Ready for print & digital

The Identity System

Everything that makes your brand yours

A brand identity is a complete toolkit. Here is what we design and deliver so your business looks consistent and professional wherever it appears.

01

Logo Suite

Not just one logo, but a full family built to work in every space, from a wide website header to a tiny social profile picture.

Primary logoSecondary logoIcon / faviconMono versions
02

Color System

Primary and supporting colors with HEX, RGB and CMYK codes for screen and print.

03

Typography

Headline and body fonts paired to match your personality and stay readable everywhere.

04

Visual Elements

Patterns, icons and graphic shapes that make your brand recognizable even without the logo.

05

Stationery

Business cards, letterhead, envelopes and email signature, designed and print-ready.

06

Brand Guidelines

A clear brand book that explains how to use your logo, colors, fonts and imagery correctly, so your team, printers and partners always get it right.

Logo usage rulesSpacing & sizingDo's & don'tsBrand voice

How We Work

A clear path from idea to identity

Strategy first, design second. Every visual choice is backed by a reason, so your brand looks great and makes sense.

You're involved at every step. We share progress, collect your feedback and refine together before moving forward.
  1. 01

    Discover

    We learn about your business, goals, audience and competitors through a short questionnaire and a discovery call.

  2. 02

    Define

    We shape your brand direction with moodboards, personality keywords and a visual strategy you approve before design begins.

  3. 03

    Design

    We create your logo suite, color palette, typography and visual elements, then refine them with your feedback.

  4. 04

    Deliver

    You receive every file, your brand guidelines and ready-to-use materials, organized and easy to share with anyone.

Brand Touchpoints

One identity, everywhere it matters

Your brand is designed to stay consistent across every place customers meet you, online and offline.

New season,
new look.
@aurelia

Social Media

Profile pictures, post templates and story covers that make your feed instantly recognizable.

Crafted for the bold.

Website

Colors, fonts and visual style ready to bring your website in line with your brand.

Stationery

Business cards, letterheads and envelopes that make a professional first impression.

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Packaging

Bags, boxes, labels and stickers that turn every delivery into a brand moment.

Aurelia

Signage

Storefront signs, banners and event displays that stand out from across the street.

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Apps & Icons

App icons and favicons that stay sharp and memorable even at the smallest sizes.

FAQ

Good to know

Answers to the questions we hear most about brand identity projects.

Have something else in mind? Talk to us

What's the difference between a logo and a brand identity?

A logo is one mark. A brand identity is the complete visual system around it: colors, fonts, graphic elements, stationery and guidelines that keep everything consistent.

How long does a brand identity project take?

Most brand identity projects take around 2–4 weeks, depending on the number of deliverables and how quickly feedback comes back. We share a clear timeline before we start.

I already have a logo. Can you build a brand around it?

Yes. We can refresh or refine your existing logo, or keep it as it is and build the colors, typography, guidelines and materials around it.

What will I receive at the end?

Your full logo suite in all formats (AI, EPS, SVG, PDF, PNG, JPG), color codes, font files or links, brand guidelines and every designed material, organized and ready to use.

Do I own everything you design?

Yes. Once the project is complete and paid in full, all rights to the final designs are transferred to you.

Let's Build It

Ready to give your business a brand?

Tell us about your vision and we'll design an identity that looks as good as what you do.

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