Social media is often where customers meet your brand first. If your posts look different every time, with random fonts, colors and styles, your brand becomes hard to recognize. Consistency builds trust.

1. Use your brand colors in every post

Stick to your main brand colors so your posts are instantly recognizable in a busy feed.

2. Choose one or two fonts

Using too many fonts makes your feed look messy. Pick a heading font and a body font, and use them every time.

3. Create post templates

Templates for quotes, offers, tips and announcements save time and keep every post on-brand.

4. Keep your logo placement the same

Place your logo in the same spot on every post, small and subtle, so people connect your content to your brand.

5. Match your profile picture and cover images

Your profile picture, cover photo and highlight covers should all use the same style and colors.

6. Plan your feed

Before posting, preview how new posts will look next to your existing ones. A planned feed looks more professional.

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